Outsourcing your print mail service to a third-party provider can offer many advantages. One of these is that print mail service providers have the latest technology and equipment. You will benefit from improved customer engagement and the lowest possible postage rates. Your project will also be less susceptible to data loss and downtime, thanks to a secure facility with a solid disaster recovery plan. Outsourcing your print mail service also means that your organization won't have to worry about keeping track of your print mail pieces yourself.
Many print mail service providers have incorporated workflow control systems, dashboards, and customer portals to deliver functionality that clients demand today. If your company has an in-house printing operation, focusing on speed and cost alone is insufficient to meet client expectations. Instead, you must adapt to this change by addressing the hierarchy of client desires. Otherwise, your print/mail service will become a commodity that has no value. As a result, in-plant printers will be closed, while unevolved outsourcing providers will compete for low-margin work.
A third advantage to a print mail service is that you'll never worry about printer problems. Even if you have the best equipment, you'll still end up paying for repairs and time. Not only does printing entail a high investment, but it's also very time-consuming and expensive. Besides, it's not practical for every business to purchase a high-end printer. Instead, you should consider outsourcing your print mail service to a trusted company.
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